Web-based Financing Business - Users' View
نویسنده
چکیده
The current study analysed success factors and obstacles perceived by young working aged customers that influence online purchase processes especially in financing business. Earlier literature lists several success factors such as time saving, time and place independence, trust, security and peer evaluations. However, online financing business has received only little attention so far. Therefore the current study offered significant new knowledge by verifying that some of earlier knowledge is valid also in the context of online financing business but that some factors are seen more important than the others in financing business. Especially the role of customer service was emphasised in the qualitative study that included seven semi-structured interviews and a content analysis that was based on earlier research.
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